Social Media Breakdown

Friday, June 10, 2016 0 Comments A+ a-

It's hard to believe I've been blogging since 2009... back when I had just had a baby, and was looking to win a contest for Cetaphil. You've seen me through my 7-year-old's life, my 4-year-old's life, and now Baby B's. I'll admit I share much less about my children that I used to. A lot of this is to give them privacy. And, it's hard. As a parent, you want to share, but it's also important to respect other people's right to privacy.

Seven years ago, blogging was a very cool, up-and-coming thing. Now, blogs are cool, but with social media, blogs aren't the only place people go online. And, that has changed how and where I blog. I'm no longer a blogger, but a social media influencer. Here's a breakdown of the social media platforms I'm currently engaging on, and the type of content I post on each.


Facebook
With Facebook, it's super-easy for people to click "unfollow" at the drop of a hat, so it's super-important for me to post only things I think my Facebook audience will engage with. I try to post just once a week, usually on Friday or Saturday morning... the times when my posts tend to perform the best according to my Facebook Insights. And, my content directly reflects what performs well on my page. Follow me on Facebook here.

Typical posts:
  • My hubby's a great dad because...
  • Fitness selfies... after having three kids, I'm working hard to look and feel amazing.
Instagram
People go to Instagram for very different reasons than Facebook. They want to be inspired or look at pretty things. Again, I use my analytics to guide what I post. I post roughly once every 3 days. Follow me on Instagram here.

Typical posts:
  • Healthy vegetarian meals
  • Fitness progress & inspiration
Snapchat
Snapchat is private - you can share with just a few people very easily. It's also disposable - photos & videos aren't saved to your phone, they're viewed and then automatically deleted. Because of this, Snapchat is currently the only place I share pics of my kids & what we're up to. 

Typical posts:
  • Silly filter faces
  • Kids playing, baby sleeping, etc.
Snapchat is only available as an app on a phone/tablet/ipod (not computer), and it's a little hard to understand at first. Here's a video I created to walk newbies through Snapchat. Add me on Snapchat here.




YouTube
I'm currently focusing on posting product reviews to YouTube. My goal is to monetize my YouTube channel not through YouTube, but by linking to products I review with an Amazon Affiliate link to the product. Follow me on YouTube here.

Typical videos:
  • Hair color reviews
  • All product reviews
Pinterest
A few of my style-related pins have gone viral on Pinterest... one of which has 27,400 repins! So, I try to give my Pintreest audience more of what they like... hair, style, and hairstyle. ;)  Follow me on Pinterest at https://www.pinterest.com/lisabrowndesign.

Typical videos:
  • Hairstyles, usually short
  • Outfit ideas
Thanks for reading. If you liked this post, feel free to leave a comment below and share on your favorite social networks. :)
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