Lisa Brown

Social Media and Marketing Portfolio

Resume

Lisa Ann Brown                                               

WORK EXPERIENCE 


Friends of Newark Free Library

September 2023 – Present

Communications Consultant Intern

Newark, DE

  • This nonprofit has committed to raising $1 million to help outfit a new library and is planning a major capital campaign to achieve this goal.

    • Developed strategies to increase membership and awareness

    • Developed a Facebook community to promote Friends of Newark Free Library events and initiatives as well as interact with current and potential patrons and donors.

    • Authored an annual appeal to increase fundraising contributions


DALY Computers

January 2023 – September 2023

Social Media Marketing Intern

Frederick, MD

  • Developed messaging content for DALY’s social media platforms.

    • Created a LinkedIn campaign that generated an unprecedented click-through rate of 2.15% compared to the previous highest rate of 1.5% and an average rate of 0.17%. This successful campaign significantly addressed the company's hiring challenges by attracting qualified applicants, resulting in a successful hire for the position. 

    • Developed and executed a highly targeted LinkedIn campaign for Toughbook, achieving an impressive click-through rate of 0.8% while maintaining one of our lowest costs per click at $2.92. The campaign's effectiveness was evident as our sales team successfully secured a major account for Toughbook within just three weeks of its launch.

    • Advocated for and implemented a system to recognize and acknowledge the achievements, contributions, and successes of DALY employees in order to foster a positive work culture and motivate employees.

  • Created and maintained a task management system to track all marketing activities.

  • Developed, edited, and presented informative slide decks to update DALY associates on the latest social media marketing initiatives. 

 

1022 Creative, LLC

February 2018 - March 2020

Owner & Graphic Designer

North Ridgeville, OH

  • Worked closely with local community businesses to meet graphic design, e-commerce and social media needs.

  • Maintained a presence on all relevant social media platforms.

  • Designed & maintained company website. 


It Keeps Getting Better

December 2008 - August 2020

Owner & Blogger

North Ridgeville, OH

  • Developed content based on market research, search engine optimization and analytics to reach a predetermined audience on Facebook, Pinterest, Twitter, and Instagram. 

  • Worked with brands and online businesses to build their brand and social media presence.

  • Prepared and executed market strategy to expand the blog to average 34,400 page views a month in 2017. 


Partners, LLC

April 2002 - June 2011 Graphic Designer

Cleveland, OH 

  • Designed diverse marketing materials, including weekly company newsletters, promotional materials for the .jobs top-level domain, corporate identities, company websites, as well as invitations, flyers, and brochures.



EDUCATION 

University of Delaware

December 2023

MA in Strategic Communication with a specialization in Digital and Social Media

Newark, DE


Kent State University

May 2002

BA in Visual Communication Design with a Minor in Advertising

Kent, OH



SKILLS & INTERESTS


  • Skills: Microsoft Office, Outlook, Word, Excel, PowerPoint, Google Workspace, Trello, graphic design, Photoshop, Illustrator, Canva, and Google Analytics

  • Interests: Reading, hiking, and playing board games

 
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